Brittany Walter is an associate in the Intellectual Property Practice Group in the firm's San Diego (Del Mar) office. She serves as associate co-lead of the firm's Artificial Intelligence Team and the Technology & Commercial Transactions Team, and is an active member of the Sports, Advertising, and Privacy and Cybersecurity Teams.
Brittany's practice focuses on technology and commercial transactions involving intellectual property and commercial matters. She advises clients on legal strategy for technology, commercial, and corporate transactions, as well as compliance with advertising and data protection regulations, with a particular focus on emerging technology and artificial intelligence.
Technology and Commercial Transactions. Brittany advises on, drafts, and negotiates agreements involving intellectual property licensing, software development, SaaS, marketing services, sourcing and distribution, sponsorships, media rights, and terms of service and end-user license agreements for websites and mobile applications. She also assists companies in developing and implementing AI governance programs, including the adoption of responsible AI policies, risk frameworks, and AI-related vendor agreements. She has significant experience serving clients in the sports industry, including professional leagues, teams, athletes, and sports technology companies, advising on athlete endorsement agreements, naming rights deals, stadium and venue projects, sports media rights, and technology platform agreements.
Advertising. Brittany counsels clients on advertising campaigns, contests and sweepstakes, and brand marketing initiatives. She advises on the review and substantiation of advertising claims, helping clients ensure their messaging is accurate, compliant, and defensible. She also advises on compliance with email, telephone, and SMS marketing regulations.
Privacy and Data Protection. Brittany counsels clients on compliance with domestic and international privacy laws and regulations, including the CCPA and GDPR. She assists clients with developing and implementing comprehensive privacy compliance programs and policies. She also advises on data privacy considerations arising from the development and deployment of AI technologies, including data collection, use, and governance practices.
Prior to joining Sheppard, Brittany served on Active Duty in the U.S. Air Force. She currently serves as the lead associate of Veterans at Sheppard and maintains an active pro bono practice with a focus on legal matters affecting veterans and military families.
