Practice

Entertainment, Technology and Advertising

The Business-Focused Lawyers Behind Modern Media and Entertainment

Sheppard guides industry leaders across entertainment, technology and advertising with thoughtful, business-oriented counsel shaped by deep sector familiarity.  

Our Entertainment lawyers advise companies innovating at the crossroads of content and technology, offering solutions built for today’s evolving media landscape. 

Supporting the Deals That Drive Today’s Content 

Spanning film, television, music, digital media, gaming and beyond, our practice supports clients at every stage of the content lifecycle.

Drawing on in-house experience within major media organizations, we recognize the operational and strategic demands facing our clients and respond with tailored, practical advice. 

We support every aspect of content creation and exploitation—from development and financing to production, distribution and monetization. Our team is trusted to handle high-profile transactions, including content acquisitions, catalog investments and brand collaborations, always focused on driving value and aligning with clients’ commercial objectives. 

With technology reshaping the industry, our Entertainment lawyers regularly advise on emerging trends in streaming, AI, data-driven distribution and digital engagement. We draft robust agreements that anticipate change and support sustained growth. Clients value our integrated approach to intellectual property, advertising, privacy and dispute resolution—ensuring they are protected and well-positioned in a rapidly moving marketplace. 

Areas of Focus

Advertising
Art
AI
Branded Entertainment
Commercial Transactions
Entertainment Finance
Entertainment and Media Litigation
Film & TV Transactions
Guilds
Interactive Media
IP Licensing, Technology and Commercial Transactions
Intellectual Property
FCC
Live Entertainment
Podcasts
Retail, Fashion & Beauty
Sports
Technology and Interactive Media Transactions

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