Practice

Advertising

Guiding Brands Through Rapid Change Across All Media Platforms

Sheppard's Advertising lawyers provide comprehensive legal support for brands navigating the complex world of advertising.  

We help clients launch innovative campaigns, protect brand identity and manage risk across all media platforms. 

Strategic Counsel for Marketing, Media and Brand Protection

In a world of constantly changing media and regulations, you need a legal partner who understands your marketing objectives.

Sheppard’s dedicated Advertising team offers practical, forward-looking advice to help you connect with your audience while protecting your brand. Our practice is built on in-depth advertising law experience, focused specifically on the legal complexities facing modern marketing initiatives. 

From navigating social media and influencer campaigns to structuring major sports sponsorships, our lawyers provide the strategic counsel needed to execute your vision. We work directly with your marketing teams, speaking their language and providing risk-assessed guidance. We help you build, monetize and protect your brand at every stage, turning legal compliance into a competitive advantage. 

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Areas of Focus

Advertising Strategy, Compliance and Brand Support
We provide end-to-end support for your advertising initiatives. Our team advises on claim substantiation, ensures compliance with federal and state regulations and structures the deals behind your campaigns, including talent agreements, sponsorships and creative contracts. We offer strategic counsel on branding, trade dress and market positioning to help you build a powerful and legally sound brand identity.
Branded Entertainment and Content Integration
As advertising and entertainment converge, our team helps clients navigate new frontiers. We have extensive experience structuring deals that blend brands with entertainment content, from television and film integrations to partnerships with social media creators. We understand the mix of talent contracts, intellectual property rights and platform-specific regulations required to bring these creative projects to life.
False Advertising and Brand Enforcement Litigation
When disputes arise, our litigators are ready to defend your brand and business. We represent clients in a wide range of conflicts, including false advertising class actions, competitor lawsuits under the Lanham Act and trademark and trade dress enforcement actions. We handle matters in federal and state courts and before regulatory bodies, always focused on achieving outcomes that align with your business objectives.
Sweepstakes, Contests and Promotions
We provide practical and strategic counsel for structuring sweepstakes, contests, giveaways and incentive programs. Our lawyers guide clients through state and federal regulatory requirements, including those for social media and digital platforms, ensuring each promotion is engaging, compliant and effective. We help minimize legal risk and maximize consumer participation for a wide range of promotional campaigns.