Practice

Trademark

Protecting and Enforcing the World’s Most Recognizable Brands

Sheppard’s trademark team combines practical counseling with courtroom experience for clients as they build and protect industry-leading brands.  

We provide end-to-end trademark solutions—from clearance and filing to portfolio management, anti-counterfeiting and high-stakes litigation.

A Comprehensive Trademark Partnership

Our lawyers secure and defend rights in the United States and globally, handling oppositions, cancellations and complex enforcement in Federal Court and before the TTAB, USPTO and foreign jurisdictions.

We partner with clients through every stage of the brand lifecycle, from launching new marks and managing international portfolios to defending against infringement, false advertising, counterfeiting and unfair competition.

With strong industry understanding and experience with portfolios of marks that exceed 500 registrations on a worldwide basis, we anticipate risks and guide effective brand strategies in changing global markets. Our services cover clearance and registration for all trademark types, including trade dress, service marks and distinctive nontraditional marks like color, motion, sound and shape. We perform thorough portfolio audits, support rebranding, conduct global risk assessments and maintain ongoing monitoring to maximize asset value. 

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