Segun Aluko is a trusted advisor to entertainment and media companies, combining deep legal expertise with hands-on business affairs experience and sharp commercial instincts. His unique background—spanning business affairs at a leading global talent agency, corporate practice at a top-tier international law firm, and advanced training in finance and entrepreneurship—enables him to deliver counsel that is both legally rigorous and strategically aligned with his clients' objectives.
Segun's practice focuses on counseling clients across the entertainment industry value chain, covering development, financing, production, distribution and other forms of exploitation of audiovisual content. He advises studios, production companies, independent producers and digital content creators on all aspects of motion pictures, documentaries, television series, podcasts and animated projects. Drawing on his financial and entrepreneurial acumen, he also counsels entertainment and technology clients on mergers and acquisitions, joint ventures, venture capital, private equity and corporate finance—helping clients structure transactions that advance their broader business strategies.
Segun regularly advises companies like Amazon Studios, Disney Television Animation, Nickelodeon Animation Studios, Magnolia Pictures, Skydance Sports, Campanario and Yellow Films on development, rights acquisition, production services, overall and first look agreements, financing, licensing and distribution. He’s advised celebrities like Troy Aikman, Jared Leto and Erin Andrews and brands like lululemon, Xochitl, and i and love and you on brand partnership, endorsement and venture capital deals. He also regularly counsels Toyota Motor Sales U.S.A., Inc. on technology agreements for its telematics platforms.
Prior to joining Sheppard, Segun was a Business Affairs Executive at William Morris Endeavor, where he counseled literary and talent agents on film, television, podcast and digital media deals. Known for his pragmatic, business-minded approach, he started his legal career at Aluko & Oyebode, a leading Nigerian full-service law firm, representing clients on mergers and acquisitions, project finance, commercial transactions and commercial arbitration and litigation.
Outside of the office, Segun is an avid tennis player and enthusiast who follows the major tournaments. He’s passionate about the performing arts—particularly contemporary ballet and dance, including the Alvin Ailey American Dance Theater—and is a devoted visual art admirer who makes it a point to visit a museum in every city he travels to.