Lauren Grubb's practice focuses on advising public and private companies in a variety of corporate transactions including mergers and acquisitions, joint ventures and corporate governance. She also advises clients in all aspects of technology and media transactions, including the licensing, development and distribution of computer software and hardware; internet and new media licensing, development and marketing; online advertising; content licensing; mobile application and other mobile technology agreements; and terms of service and end user licenses for web and mobile. She represents clients in various industries including entertainment, technology, fashion and apparel and financial services.
Prior to joining Sheppard, Lauren worked in the Global Advertising, Media & Sponsorship group at American Express where she negotiated branded entertainment, co-marketing, media, and sponsorship deals with leading entertainment, media and technology companies. She also managed the creative development and execution of online advertising programs and capabilities, online sweepstake initiatives and other direct to consumer marketing initiatives involving data protection and privacy matters.