Brian Anderson is a seasoned corporate attorney serving the sports industry in the U.S. and Europe. His practice spans business transactions, commercial contracts, intellectual property, advertising, technology and data-related matters, where he helps clients solve challenges and unlock value.
As Co-Leader of Sheppard’s Sports Industry Team, Brian advises investors, teams, leagues, brands, and technology companies on strategic transactions across global sports. His practice focuses on acquisitions, minority and control investments, capital raises, sponsorships, and complex commercial, licensing, and technology deals across MLB, NHL, UFC, Formula One, MLS, NWSL, Liga MX, the EFL, the Premier League, the NCAA, and emerging leagues worldwide. His work sits at the intersection of sports, capital, and technology, where investment and innovation are reshaping the global sports industry.
His work includes:
- Equity investments, acquisitions, and strategic transactions across the U.S. and Europe
- Expansion and launch projects for professional sports teams and leagues
- Capital raising, fund formation, and investor structuring
- League formation, governance, and regulatory matters
- Sponsorship, naming rights, licensing, and media rights transactions
- Merchandising, ticketing, gaming, and sports betting matters
- Sports technology, AI, data, and digital platforms, including athlete performance, fan engagement, and venue monetization initiatives
- Stadium, training facility, mixed-use development, and other sports real estate projects
- Name, Image, and Likeness (NIL), endorsement, influencer, and athlete commercial agreements
- Commercial disputes, risk management, and strategic dispute resolution
Beyond his legal work, Brian is an active investor in sports tech companies and football/soccer clubs in the U.S. and Europe, where he serves on boards and helps to guide strategic growth.
In his free time, Brian enjoys playing soccer.
