Brian Anderson is a seasoned corporate attorney serving the sports industry in the U.S. and Europe. His practice spans business transactions, commercial contracts, intellectual property, advertising, technology and data-related matters, where he helps clients solve challenges and unlock value.
As co-leader of Sheppard’s Sports industry team, Brian advises clients ranging from emerging leagues and expansion teams to established organizations in major U.S. and international competitions. His clients include teams, leagues, investors, and consumer brands active in sports sponsorships, spanning Major League Baseball, Major League Soccer, the National Women’s Soccer League, the Premier League, the English Football League, Liga MX, the National Hockey League, Major League Rugby, and the NCAA.
His work includes:
- Equity investments and expansion team projects in the U.S. and Europe
- Capital raising through venture capital and private equity
- League structure and governance
- Sponsorships, naming rights, and media rights deals
- Merchandising, ticketing, and sports betting
- Sports technology and data, including athlete performance, fan engagement and venue monetization
- Stadiums, training facilities and other real estate projects
- Name-Image-Likeness (NIL) and influencer agreements
- Dispute resolution
Beyond his legal work, Brian is an active investor in sports tech companies and football/soccer clubs in the U.S. and Europe, where he serves on boards and helps to guide strategic growth.
In his free time, Brian enjoys playing soccer.