Article

CEMA Expands Liability for Text-Based Referral Marketing in Washington

Daily Journal
November 14, 2025Estimated Read Time: 1 min
A new wave of class action litigation is emerging under Washington State's Consumer Electronic Mail Act (CEMA), targeting companies that utilize refer-a-friend marketing programs via text message. CEMA's expansive liability framework - combined with statutory damages of $500 per violation and the availability of attorneys' fees - has made it an increasingly attractive tool for plaintiffs' counsel. 

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