Snehal Desai helps companies launch cutting-edge products and services in an increasingly complex legal and regulatory environment. She serves as go-to outside product and commercial counsel for some of the world's most prominent technology, gaming, social media, fintech, healthcare, retail and food service companies.
Drawing on experience gained through multiple in-house counsel secondments, Snehal brings a practical understanding of how business operations work and how legal requirements and commercial realities must be balanced. She works directly with internal business units—from engineering, quality control and product management to advertising, marketing and communications—across the full life cycle of product and service development.
Her counsel spans a range of issues, including privacy and data protection, advertising and brand recognition, digital transformation and cloud computing arrangements, the integration of machine learning and other artificial intelligence into products and services, and technology licensing and distribution arrangements.
Snehal also advises on the privacy, technology and commercial dimensions of mergers and acquisitions, joint venture arrangements, financings and divestitures.
Snehal's experience includes:
Advertising: Snehal advises clients in conducting advertising campaigns, including environmental and sustainability claims, as well as other types of brand marketing claims. She also helps clients with the legal aspects of contests, sweepstakes and promotions.
Technology and Commercial Transactions: Snehal drafts and negotiates agreements regarding software, SaaS, technology services, logistics, marketing, outsourcing, intellectual property licensing, sourcing and distribution, procurement and strategic alliances.
Corporate Transactions: Snehal provides privacy and cybersecurity counsel in connection with various types of corporate transactions, including cross-border mergers and acquisitions.
Privacy and Data Protection: Snehal counsels clients on domestic and international privacy laws, including implementing compliance programs and drafting privacy policies and online terms of service for websites and mobile applications. She also counsels clients regarding cybersecurity breach response and best practices for mitigation.
A passionate advocate for minority-owned small businesses and nonprofits, Snehal maintains an active pro bono practice focused on helping these entities with commercial contracts and privacy issues.
