Lisa Martens is retired from the firm and is now Of Counsel.
Lisa's practice focused on the protection and enforcement of brands for clients ranging from startups and emerging companies to Fortune 500 corporations. She had particular expertise in the food and beverage, healthcare, life sciences, e-commerce, semiconductor, sporting goods and retail clothing industries.
Lisa counseled clients on a variety of trademark issues, including the development of U.S. and foreign trademark portfolios, global brand strategy and licensing. She also successfully handled numerous domain name disputes in the U.S. and worldwide. In addition, Lisa provided advice on advertising substantiation and rights of publicity and has successfully litigated false advertising and right of publicity cases in federal court.
Lisa has substantial experience bringing and defending enforcement and litigation matters before the Trademark Trial and Appeal Board (TTAB), the National Advertising Division (NAD) of the Council of Better Business Bureaus and in state and federal district courts related to trademarks, copyrights, unfair competition, anti-counterfeiting and false advertising.