Keith Kelly is an associate in the Entertainment, Technology and Advertising Practice Group in the firm's Century City office.
Keith specializes in entertainment law, covering all aspects of global transactions including rights procurement, development, production, licensing, and distribution of movies, documentaries, scripted and unscripted television, and original sports programming. He also advises studios and media firms on music, concert bookings, sponsorships, and live events.
Keith has significant expertise in cross-border dealings and copyright matters, particularly in China and Latin America. He regularly advises clients on intricate copyright issues in rights acquisitions, M&A, catalog sales, chain of title, and copyright termination. He also guides entertainment and technology companies on projects involving generative artificial intelligence and other machine learning technologies.
Additionally, Keith serves as legal counsel to Meta on global initiatives involving athletes, AI, celebrities, musicians, and concert sponsorships.
Professional Background
Before practicing law, Keith was a co-founder of a marketing agency in New York in which capacity he advised musicians, record labels, film and television producers, and technology companies in the creation and execution of global marketing campaigns. He was also active within the independent music industry as a DJ, talent manager, and radio program director.
Keith developed a passion for the Chinese entertainment industry while studying Chinese law at Peking University in Beijing, China, during which period he also worked on cross-border entertainment and intellectual property matters at Sheppard and at a prominent Chinese law firm.
In his free time, Keith enjoys attending concerts, exploring restaurants, and cheering on the Kansas City Chiefs.