Alyssa Sones is an associate in the Business Trial Practice Group. She is the Lead Associate of Sheppard's Retail, Fashion & Beauty Industry Team and serves as an Editor for its Retail Trend Spotter blog. Alyssa is also an active member of the firm's Privacy and Cybersecurity Team and a Certified Information Privacy Professional (CIPP/US).
Alyssa excels at helping businesses resolve disputes with consumers. She is dedicated to guiding clients through thorny state, federal and international laws.
Many of the largest global brands trust Alyssa to skillfully litigate cases involving consumer protection, privacy and cyber security, data breach, false advertising, product pricing, and environmental, social and governance issues. She negotiates clients through various other complex commercial litigation matters including shareholder actions, breach of contract, employment and licensing litigation.
Alyssa has a breadth of experience managing the litigation process from individual arbitrations to nationwide class actions, and from early demands to appeals. Alyssa has experience drafting critical litigation documents from basic pleadings to high-stakes summary judgment motions and complex settlement agreements. Alyssa is also an excellent oral advocate with experience negotiating settlement agreements for a fraction of an opponent's demand, deposing key witnesses and successfully arguing dispositive motions.
In addition to her active litigation practice, Alyssa frequently writes and speaks on various topics including consumer contracts, ESG, civil procedure, advertising and privacy law.