Tyler Baker is a senior associate in the Intellectual Property Practice Group in the firm's New York office and Century City office in Los Angeles, and most recently recognized among the "Best Lawyers: Ones to Watch" in Intellectual Property for 2026.
Tyler is an experienced intellectual property practitioner and litigator, who represents clients in complex commercial disputes, particularly in the areas of false advertising and intellectual property infringement (e.g., trademark, trade dress, counterfeiting, trade secrets, copyright, data privacy, patent, art ownership and acquisition, and right of publicity/privacy claims). He has substantial experience representing renowned luxury and fashion brands in prosecuting and protecting their intellectual property rights. Additionally, he regularly represents clients in the retail, food and beverage, financial, and OTC pharmaceutical industries in courts across the country based on large-scale false advertising and consumer protection statute claims, with substantial experience defending national and multi-state class action lawsuits brought against such clients.
Tyler also counsels both startup and established clients on matters of brand development and trademark clearance to grow and protect their brands and related intellectual property assets. He handles registration of client trademarks before the U.S. Patent and Trademark Office (USPTO) and has prosecuted and defended proceedings before the Trademark Trial and Appeal Board (TTAB).
His transactional work includes advertising and product sale/distribution agreements, data and technology transactions focusing on licensing and distribution arrangements, music licensing/performance agreements, modeling and rights of publicity deals, fashion, trademark, trade dress, and copyright licensing deals, as well as assets transactions and product development collaborations. He has experience with confidentiality agreements, master service agreements, research arrangements and other similar agreements.
While in law school, Tyler served as an intern to Justice Sonia Sotomayor at the U.S. Court of Appeals for the Second Circuit during her nomination and confirmation process to the U.S. Supreme Court.