Robert Hough draws on his deep experience in advertising and brand protection to safeguard, enforce and commercialize some of the world's most iconic brands. Clients trust Robert as their first call when facing issues involving advertising, negotiation of licenses or promotional agreements or when they must take fast, strategic action to protect or enforce their valuable intellectual property.
With extensive experience in trademark clearance and enforcement, content clearance and licensing, prize promotions, advertising claims substantiation and cause marketing regulatory compliance, Robert helps clients navigate complex legal landscapes under the Lanham Act, Section 5 of the FTC Act and other federal and state consumer protection statutes. He has structured hundreds of brand promotions—including contests, sweepstakes, giveaways and charitable campaigns—across the United States and in global markets, ensuring clients avoid costly challenges from consumers, competitors and regulators.
Drawing on his prior career in the advertising industry, Robert is recognized for his practical approach to risk management, reflecting a deep understanding of the fast-paced advertising world and the challenges brand owners face across social media, web and emerging technology platforms.
Focusing on strategic dispute resolution techniques, Robert and his team have achieved significant victories in federal courts and administrative tribunals such as the TTAB, NAD, and WIPO, including in enforcement actions under the DMCA and UDRP. Clients value Robert’s ability to develop holistic, effective and economical strategies for global brand protection and enforcement.