MoorariK.
Shah

Partner
LINKEDIN
Moorari Shah

Overview

Moorari Shah leads Sheppard’s consumer finance and fintech team, advising fintechs, banks, consumer finance companies, investors and their partners across the financial ecosystem on how to innovate, scale and navigate complex regulatory challenges. His counsel combines commercial acumen with deep regulatory insight, shaped by extensive in-house and law firm experience.

A Strategic, Trusted Adviser

Clients say Moorari feels like an extension of their team, anticipating issues before they surface, distilling complex rules into concise, practical guidance, keeping them informed of developments they “would not have known about,” and making them look good to their own stakeholders.

Practical and Risk-Savvy

Clients repeatedly emphasize Moorari’s pragmatism—his skill in risk assessment and proposing workable options when a perfect path is not available—and his ability to help clients find ways to mitigate the risk without stalling business objectives.

Deal-Making and Corporate Expertise

Nationally recognized by Legal 500 for M&A/Corporate and Commercial work, Moorari has negotiated asset and stock purchases, fintech bank partnerships, startup financings through IPO, complex payment processing and acquiring deals, and technology outsourcing arrangements. He is equally adept in real estate, asset-based, and unsecured financings, and in enforcing creditor rights in workouts.

A Partner Clients Trust Personally

Clients remark on Moorari’s character as much as his counsel, describing him as someone who cares about their careers and well-being—a partner rather than merely a service provider.

Earlier in his career, Moorari served as a Manhattan assistant district attorney and spent nine years in-house at Toyota Motor Credit Corporation. He currently chairs the Legislative and Regulatory Subcommittee of the Equipment Leasing and Finance Association (ELFA), and he is a certified Six Sigma Black Belt.

Experience

Representative matters include assisting:

  • Financial institutions develop new products and services, including consumer and small business financing products, banking services, point-of-sale financing options, and home acquisition and investment alternatives
  • Payments companies, e-commerce platforms, digital asset and cryptocurrency firms, and retailers in addressing electronic payment regulations, money transmitter licensing, and FinCEN compliance, including obtaining required approvals nationwide
  • Private equity companies in acquisitions and regulatory due diligence of mortgage, commercial equipment, automobile, and specialty finance company targets
  • Banks and nonbanks in Consumer Financial Protection Bureau (CFPB), Federal Trade Commission (FTC), Office of the Comptroller of the Currency (OCC), Federal Deposit Insurance Corporation (FDIC), and state regulatory examinations and investigations involving bank vendor activities
  • Purchasers and sellers of consumer and commercial loan receivables, including in connection with securitizations of the same
  • Equipment finance, merchant cash advance, and factoring companies in connection with state licensing and disclosure laws and federal data collection and reporting regulations under the Equal Credit Opportunity Act
  • “Challenger banks” and other fintech platforms in bank partnership agreements
  • Equipment lessors in financing transactions and state regulatory and licensing matters
  • Mortgage companies in warehouse financings, affiliated business arrangement joint ventures, and loan purchase and sale agreements
  • Fintech companies preparing for funding rounds and initial public offerings
  • Financial institutions in acquiring core provider, information technology, and business process outsourcing services from domestic and foreign-based service providers
  • Fintechs and fintech-focused venture capital and private equity funds in connection with evaluating permissible investments and activities of bank investors from a regulatory perspective
  • Captive and independent consumer auto and commercial vehicle finance companies in developing retail finance and white label programs, inclusive of negotiating dealer program agreements to originate and purchase leases and loans through both indirect and direct finance models

  • Online lending platforms in development of auto refinance and retail installment products offered through a bank partner, including development of compliance protocols for advertising, user interfaces, privacy and data protection, underwriting, financing of ancillary products (e.g., GAP), and down-stream processes for title, taxes and loan servicing

Credentials
Education

J.D., Boston University, 1996, cum laude

B.A., Duke University, 1993

Admissions

California

New York

U.S. Court of Appeals for the Ninth Circuit

U.S. District Court, Central District of California

Honors

Notable Practitioner, Chambers Fintech Legal, 2024

Recognized Lawyer - Media, Technology and Telecoms/Cyber Law (including Data Privacy and Data Protection), Legal 500 US, 2024

Edward A. Groobert Award for Legal Excellence, Equipment Leasing and Finance Association, 2023

Top Author, JD Supra Readers' Choice Awards, 2022-2024

David H. Fenig Distinguished Service in Advocacy Award, Equipment Leasing and Finance Association, 2019

JD Supra Readers' Choice 2022
JD Supra Top Author 2023
JD Supra Top Author 2024
Legal 500 Recommended Lawyer 2024
Memberships

Moorari is active in the South Asian Bar and National Asian Pacific American Bar Associations.

Thought Leadership
  • Speaker, "Navigating the UDAP/UDAAP Minefield: Current State and Federal Trends Impacting Banks and Fintechs," Utah Bankers Association, October 30, 2025
  • Presenter, "Regulatory Risk as Growth Constraint: How C-Suite Leaders Are Rebuilding Models to Withstand State Scrutiny,” Equipment Leasing & Finance Association, October 26-28, 2025
  • Panelist, "Navigating RESPA and the CFPB: Insights, Updates and Future Outlook,” LendingTree Summit, November 14, 2023
  • Presenter, “Legal News CEOs Can Use,” Equipment Leasing and Finance Association Annual Convention, October 23, 2023
  • Presenter, "Operational Preparedness: Are You Ready for the New CA and NY Disclosure Requirements?" Equipment Leasing Finance Association, July 28, 2022
  • Panelist, "Counseling  Disruption - Proactively lawyering the future of FinTech, Digital Assets, and the new age of Financial Services," SABA Conference 2022, July 15, 2022 
  • Speaker, “State Advocacy New Year’s Resolutions: Prepare for Commercial Financing Disclosure Laws in New York and California,” Equipment Leasing Finance Association, December 15, 2021

  • Panelist, "Legal & Regulatory Issues – Next Wave of Regulatory Policy," Opal Group's Marketplace Lending & Alternative Financing Summit 2021, December 9, 2021
  • Panelist, "Back to the Future: Hot Legal Topics for ELFA's 70th Anniversary," Equipment Leasing and Finance Association's Annual Convention, October 25, 2021
  • Speaker, “Engagement Session: The Latest on Regulatory Expectations for Vendor Management,” Mortgage Bankers Association Legal Issues & Regulatory Compliance Conference, May 26, 2021
Client Testimonials

He makes me look very good to my business counterparts. I was new in this regulatory area, and he generously brought me up to speed with much background information and intelligence on issues that I didn’t know that much about. It’s like he gave me the cliff notes. He also keeps me in the loop on things I would not have known about. He is a really good thought partner. He makes me better at my job.” - Consumer Finance Client 

*Nothing on this site predicts or guarantees future results.

“Moorari makes me feel like he works at the company. He’s always thinking about the company practices and issues that we are facing or maybe facing in the future. He goes above and beyond.” 

Fintech Lending Client