Craig Cardon spent the last decade on Sheppard's executive committee, serves as co-leader of the Retail, Fashion & Beauty team, sits on the firm’s international committee and founded the firm’s Mass Arbitration practice.
Craig represents retailers, brands and adtech businesses in class actions, mass arbitrations, and governmental investigations and enforcement proceedings in the advertising, data privacy and ecommerce areas.
Craig provides regular advertising review for some of the largest retailers and consumer product manufacturers in the country. He regularly litigates false advertising and privacy class actions (including breach-related litigation), competitor comparison claims and trade secret claims. Craig has defended numerous landmark privacy and advertising class actions, including defeating cases of first impression under California's Shine the Light law, Anti-SPAM law, the Club Card Act, gift card laws, Song-Beverly Credit Card Act, California Consumer Privacy Act (CCPA) and California Invasion of Privacy Act (CIPA), including cases through trial. He has represented dozens of brands in litigation around the country related to the collection of data and targeted advertising. He has defended FTC advertising enforcement actions through trial and regularly appears before the National Advertising Division (NAD).
Craig also leads the firm's Mass Arbitration practice, defending companies from ad campaign-driven mass arbitrations intended to leverage arbitration costs over the merits of the claims. Craig is a recognized expert in the mass arbitration space, deploying various strategies and tactics to defend companies faced with what has been described as the "litigation blackmail" of mass arbitrations.
Finally, Craig and his team handle data transactions, ecommerce fulfillment deals, international brand licensing, distribution arrangements and other related activities important to retailers and brands in this quickly evolving retail and ecommerce ecosystem. He has particular expertise in assisting retailers and brands in establishing and managing retail and distribution relationships in China and elsewhere in Asia.