Sheppard’s rebrand was featured in The Wall Street Journal article, “Big Law’s Latest Weapon to Win Talent and Clients: Corporate Branding.”
Sheppard Chief Marketing & Business Development Officer Christie Cáceres was quoted in the article about why the firm undertook the rebranding, which included a new brand identify, new logo, website and brand name.
“When there is a boardroom discussion and somebody says, ‘I want to put Sheppard forward for this,’ we want there to be a recognition—a moment of ‘I know them, I’ve heard of them, I’ve seen them,’” she told the Wall Street Journal.
Read the full article here. (Subscription required.)