Even if you are not an IP lawyer, it is important to understand the use of IP as a business strategy and how IP intersects with your work (as a corporate lawyer, regulatory lawyer, litigator, etc.). This panel will delve into key IP pitfalls that non-IP attorneys in the life sciences field should have on their radar:
- Understanding the business strategy of IP: how patents, trade secrets, and exclusivities drive valuation, partnerships, and competitive advantage in the life sciences sector
- Avoiding costly IP missteps in clinical research and regulatory communications
- Cross-functional coordination: practical tips for working effectively with IP counsel early in product development, regulatory submissions, and deal negotiations
- Managing trade secrets in cross-functional teams
- Advertising, promotion, and labeling risks: how marketing claims can impact IP rights and create exposure to competitor challenges
Speaker:
- Kourtney Merrill, Partner, Sheppard