Keeping up with constantly changing privacy laws can be daunting.
But there are trends to learn from as we look back at 2025, and plan for 2026.These include (1) a shift of privacy activity from the federal to the state level in the U.S., (2) a focus on children's privacy and sensitive information, (3) concern with cross-border data and other data transfers, and (4) worries about integrating personal information into new technology platforms, including artificial intelligence tools.
What can companies do to prepare? Now more than ever, companies should take an adaptive and principle-based approach to privacy programs, rather than trying to memorize constantly changing laws.
This is similarly better than trying to get team members to memorize laws.
Alternative approaches include using contextual and storytelling-focused training to help personnel implement privacy requirements in real-world situations.
Another approach is designing compliance supports into technology, like pause and reflect moments before launching new programs to support and encourage privacy by design.
Finally, take stock of your progress. Celebrate the small wins.
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